“Ways of Lying to Yourself About Your New Digital World for Your Business Development”, written in a thought-provoking yet approachable tone โ perfect for Astar Webtech to connect with business owners and startups who might be stuck in outdated thinking when it comes to digital growth.
Ways of Lying to Yourself About Your New Digital World for Your Business Development
Letโs be honest โ stepping into the digital world is overwhelming.
But whatโs more dangerous than not knowing?
Lying to yourself.
As a digital marketing agency working closely with startups and growing businesses, we see it all the time at Astar Webtech โ brilliant entrepreneurs holding themselves back with outdated beliefs, digital myths, and excuses disguised as logic.
In this post, weโre calling out the most common self-deceptions we hear โ and how to break free from them for real, measurable business development online.
1. โIโll go digital when things slow down.โ
Translation: Iโll never go digital.
Waiting for the โperfect timeโ to embrace online marketing is the biggest stall tactic in the book. The truth is โ business never slows down on its own, and digital transformation doesnโt wait for you.
โ Reality Check: Start small. Launch your website, set up a basic social presence, and build from there. Momentum is created, not waited for.
2. โMy audience isnโt really online.โ
Seriously?
Unless youโre selling ice to Eskimos in the North Pole, your audience is online โ theyโre just not finding you.
Even if your industry isnโt traditionally โdigital,โ decision-makers, clients, and consumers are all researching, comparing, and browsing online.
โ Reality Check: Understand where your audience hangs out โ LinkedIn, Instagram, search engines โ and show up there with value.
3. โI can just boost posts and call it marketing.โ
Nope. Throwing a few bucks at a boosted post without a strategy is like printing flyers and tossing them out of a moving car.
Digital marketing is about strategy, targeting, testing, and optimization.
โ Reality Check: If youโre spending money, make it work for you. Create structured ad campaigns with real goals (leads, traffic, sales), not just โlikes.โ
4. โA website isnโt a priority right now.โ
Your website is your digital storefront. Itโs how people judge your credibility, learn about your services, and decide whether to trust you.
Still running only on WhatsApp and Instagram? Youโre limiting your growth.
โ Reality Check: Even a one-page professional site is better than nothing. And yes โ it can be built affordably and fast.
5. โI donโt need SEO, I get enough referrals.โ
Referrals are amazing โ but theyโre not predictable.
What happens when the referrals dry up? Or when your competitor is ranking #1 on Google and you’re invisible?
โ Reality Check: SEO builds long-term, passive traffic. Itโs not about ditching referrals โ itโs about not depending only on them.
6. โSocial media is too time-consuming.โ
Sure, if youโre winging it every day.
But with content batching, scheduling tools, and the right strategy, social media can be a powerful, low-cost branding engine that runs in the background while you focus on operations.
โ Reality Check: You donโt need to post every day. You need to post smart. Think consistency over volume.
7. โDigital marketing is too expensive.โ
Whatโs really expensive?
Wasting time. Losing leads. Staying invisible. Falling behind.
You donโt need to burn a huge budget. You need to make strategic, ROI-focused investments in your digital presence.
โ Reality Check: Start with a website, basic SEO, and simple ad campaigns. Track everything. Scale what works.
Final Thoughts
Self-deception feels safe. But itโs also what keeps businesses small.
In the new digital world, growth favors the adaptive, not just the ambitious. It’s time to stop lying to yourself about your digital potential โ and start taking action that brings real results.
At Astar Webtech, we help you get clear, get real, and get digital โ with strategies that make sense for your stage and goals.
๐ฉ Tired of waiting and wondering?
Letโs talk โ no pressure, just real advice for your real growt